Setting the Agenda
The Mass Media and Public Opinion
By (author) Maxwell McCombs
Setting the Agenda by Maxwell McCombs
Book Description* Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media's powerful influence early in the last century with his phrase, "the world outside and the pictures in our heads," a detailed, empirical elaboration of this agenda--setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda--setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
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Book DetailsISBN: 9780745623139
(230mm x 156mm x 15mm)
Imprint: Polity Press
Publisher: Polity Press
Publish Date: 15-Sep-2004
Country of Publication: United Kingdom
Books By Author Maxwell McCombs
Setting the Agenda, Hardback (January 2014)
Setting the Agenda describes the mass media s significant and sometimes controversial role in determining which topics are at the centre of public attention and action.
News and Public Opinion, Hardback (September 2011)» View all books by Maxwell McCombs
* Introductory textbook on a major area of media and journalism studies. * Outlines the research across the key stages of the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. * Written by a highly experienced author team.
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Author Biography - Maxwell McCombs
Maxwell McCombs holds the J. H. Jones Centennial Chair at the University of Texas at Austin.
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