The Media's Journey from Repression to Obsession
By (author) Rodger Streitmatter
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Sex Sells! by Rodger Streitmatter
Book DescriptionIn 1953 when Lucille Ball became pregnant, the censors required the characters on "I Love Lucy" to say only that the wacky redhead was "in the family way"-they feared the word "pregnant" might conjure up, in the minds of viewers, images of a man and woman having sexual intercourse. Now, some fifty years later, from giant billboards featuring nearly nude models in Times Square to Bill Clinton's creative definition of sex to Madonna and Britney's prime-time kiss, sex pervades virtually every aspect of public life, including the films and television programs we watch, the music we listen to, and the racy ads that bombard us. What happened?Through lively prose and engaging examples, Sex Sells! illuminates this arc from repression to obsession vis-a-vis changing sexual mores during the last five decades. Not only does the author examine how a broad range of media genres have reflected this libidinous journey, but he also shows how the media have played a leading role in propelling the Sexual Revolution. Whether it was the decision by Cosmo editor Helen Gurley Brown to run a photo of a nude Burt Reynolds in 1972 or the recent success of Showtime's sexually explicit "Queer as Folk," the media have led the charge in bringing sex into the mainstream. Along the way, what the author terms "sexual literacy" has become vital, especially for young media consumers. For Rodger Streitmatter, unlike many critics, believes that much of the media's sexual content is beneficial, as it gives parents and educators a jumping-off point from which to discuss such matters as AIDS, sexual identity, and sexual mores. In this age of continuing sexual liberation, such a viewpoint seems especially important and timely.
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Book DetailsISBN: 9780813342481
(229mm x 153mm x 29mm)
Imprint: Westview Press Inc
Publisher: The Perseus Books Group
Publish Date: 1-Sep-2004
Country of Publication: United States
Books By Author Rodger Streitmatter
Mightier Than the Sword, Paperback (January 2012)
Clearly presented case studies of landmark events in US history, from the American Revolution to Watergate to 9/11 and the Obama election, demonstrate the enduring power of the news media in shaping American history.
From 'Perverts' to 'Fab Five', Paperback (November 2008)
Shows how the American media has depicted gay people. This book argues that media reflects the American public's shift to a more enlightened view of gay people.
Voices of Revolution, Paperback (July 2001)
This book examines the abolitionist and labor press, black power publications of the 1960s, the crusade against the barbarism of lynching, the women's movement, and antiwar journals. Streitmatter also discusses gay and lesbian publications, contemporary on-line journals, and counterculture papers like The Kudzu and The Berkeley Barb that flourished in the 1960s.
Empty Without You, Paperback (September 2000)» View all books by Rodger Streitmatter
Now in paperback: 300 letters between Eleanor Roosevelt and her "first friend" shed new light on their legendary, passionate bond.
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Author Biography - Rodger Streitmatter
Rodger Streitmatter is a professor of communications at American University. A former reporter for the Roanoke (Virginia) Times & World News, he is the author of five previous books. He lives in Washington, D.C.
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