Sex in Advertising
Perspectives on the Erotic Appeal
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Sex in Advertising by Tom Reichert
Book DescriptionSex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
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Book DetailsISBN: 9780805841183
(229mm x 152mm x 21mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 12-Jan-2003
Country of Publication: United States
Books By Author Tom Reichert
Sex in Consumer Culture, Hardback (October 2005)
Considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Exploring sexual information used in mass media to sell products and programs, this book will be of interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Erotic History of Advertising, Paperback (March 2003)» View all books by Tom Reichert
With illustrations showing many erotic ads that push the boundaries of sexuality and taste of product marketing, this title tracks the history of sex in advertising. It also explores the many factors that make the link between sex and our consumer culture so successful.
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