Sex in Consumer Culture
The Erotic Content of Media and Marketing
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Sex in Consumer Culture by Tom Reichert
Book DescriptionSex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
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Book DetailsISBN: 9780805850918
(229mm x 152mm x 20mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 12-Oct-2005
Country of Publication: United States
Books By Author Tom Reichert
Sex in Consumer Culture, Hardback (October 2005)
Considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Exploring sexual information used in mass media to sell products and programs, this book will be of interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Erotic History of Advertising, Paperback (March 2003)» View all books by Tom Reichert
With illustrations showing many erotic ads that push the boundaries of sexuality and taste of product marketing, this title tracks the history of sex in advertising. It also explores the many factors that make the link between sex and our consumer culture so successful.
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