For Thinking About Information
By (author) Edward De Bono
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Six Frames by Edward De Bono
Book DescriptionAttention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your attention would automatically stray to the dog. That is precisely the weakness of attention - it is pulled to the unusual. How much attention do we pay to the usual? So, what can we do about it? Instead of waiting for attention to be pulled towards something unusual, we can set out frameworks for 'directing' our attention in a conscious manner.Just as we can decide to look north, west or even south-east, so we can set up a framework for directing our attention, and that's where Edward de Bono's 'six frames' come in. Each frame is a direction or method in/with which to look, based on a different shape - triangle, circle, heart, square, diamond, slab. Today we are literally surrounded by information and it has never been so easy to obtain. Yet, information itself is not enough; it's how we look at it that really counts. Using the 'six frames' technique is the key to extracting real value from the masses of facts and figures out there and, like all de Bono's techniques, it is simple, effective and will utterly change the way you interpret information.
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Book DetailsISBN: 9780091924195
(216mm x 135mm x 10mm)
Publisher: Ebury Publishing
Publish Date: 7-Aug-2008
Country of Publication: United Kingdom
Books By Author Edward De Bono
Atlas of Management Thinking, Paperback (March 2017)
Much has been made of the research conducted into the left side of the brain - home to language and logic. The right side works in images, whole patterns and undefined feelings - none of which can be verbalized. This more elusive thinking often functions as what is loosely called 'intuition'. This book shows us how to use the right side.
Happiness Purpose, Paperback (November 2016)
Presents a method for achieving work-life balance. This book invites you to look at your life and measure the gap between these spaces - the smaller the gap, the greater our chances at happiness; but if the life-space is vastly bigger than the self-space, our coping ability is compromised and anxiety is likely.
I am Right, You are Wrong, Paperback (September 2016)
Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. This book reveals how we can all be winners. It helps you to become a better thinker and decision maker.
Yo Tengo Razon, Tu Estas Equivocado, Paperback / softback (August 2016)» View all books by Edward De Bono
Drawing on our understanding of the brain as a self-organizing information system, Dr. de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
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Author Biography - Edward De Bono
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.debono.com
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