The Slow Pace of Fast Change
Bringing Innovations to Market in a Connected World
By (author) Bhaskar Chakravorti
Normal Price: $76.99
Your Price: $69.29 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.70! (10% off normal price)
Plus...earn $3.46 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Slow Pace of Fast Change by Bhaskar Chakravorti
Book DescriptionInnovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: superior new products flop, unlikely ideas become runaway hits, and - despite rapid technological advances and intense interconnectedness - change happens at a snail's pace. What really happens during this encounter? How can you increase your own odds on this complex game board?In "The Slow Pace of Fast Change", Bhaskar Chakravorti peels back the many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: while everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority. To win, innovators must unravel this status quo equilibrium and replace it with one built around their own innovations. The key is to imagine a desired plausible endgame, and work backward to orchestrate the network of individual choices to create conditions that make this outcome happen.Drawing on Chakravorti's hands-on experience with many of the best-known innovating companies and insights gleaned from his expertise in the practical applications of game theory, this playbook offers go-to-market strategies for: qualifying endgames to guide current choices, selectively enabling "influencers" to propagate the innovation across the network, closing deals with influencers that are "win-win," and judging the nature of uncertainty to decide how firmly to commit to the strategy. "The Slow Pace of Fast Change" shows how to leverage interconnected individual choices in ways that ensure your innovation will win when it meets the market.Bhaskar Chakravorti is Partner and Thought Leader at Monitor Group, the global strategy firm. He leads Monitor's practice advising the world's preeminent companies on growth strategies through the practical application of game theory.
Buy Slow Pace of Fast Change book by Bhaskar Chakravorti from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781578517800
(238mm x 160mm x 27mm)
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Jun-2003
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Slow Pace of Fast Change book by Bhaskar Chakravorti and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Bhaskar Chakravorti
Bhaskar Chakravorti is a partner in the global strategy practice at Monitor Group in Cambridge, MA.
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687