Small Business E-Commerce Management
By (author) Ian Chaston
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Small Business E-Commerce Management by Ian Chaston
Book DescriptionThis text should be useful as a course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
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Book DetailsISBN: 9781403912329
(234mm x 156mm x 17mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 28-Aug-2003
Country of Publication: United States
Books By Author Ian Chaston
Entrepreneurial Marketing, Paperback (November 2015)
Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.
Internet Marketing and Big Data Exploitation, Hardback (February 2015)
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Small Business Marketing, Paperback (September 2013)
Small Business Marketing demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case studies, it provides realistic management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance profits for small businesses.
Entrepreneurship and Innovation During Austerity, Hardback (July 2013)» View all books by Ian Chaston
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
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Author Biography - Ian Chaston
IAN CHASTON is a Professor of Marketing and Entrepreneurship at Plymouth Business School and a visiting Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.
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