Small Is the New Big
And 183 Other Riffs, Rants, and Remarkable Business Ideas
By (author) Seth Godin
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Small Is the New Big by Seth Godin
Book DescriptionAs one of today s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: Bon Jovi And The Pirates Christmas Card Spam Clinging To Your Job Title? How Much Would You Pay to Be on Oprah s Show? The Persistence of Really Bad Ideas The Seduction of Good Enough What Happens When It's All on Tape? Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: I guarantee that you'll find some ideas that don t work for you. But I m certain that you're smart enough to see the stuff you ve always wanted to do, buried deep inside one of these riffs. And I m betting that once inspired, you ll actually make something happen. "
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Book DetailsISBN: 9781591841265
(235mm x 161mm x 32mm)
Publish Date: 17-Aug-2006
Country of Publication: United States
Books By Author Seth Godin
We are All Weird, Paperback (September 2015)
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
Poke the Box, Paperback (September 2015)
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.
Icarus Deception, Paperback (June 2015)» View all books by Seth Godin
Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy.
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Author Biography - Seth Godin
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow."
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