Smart Things to Know About e-Business
By (author) Michael J. Cunningham
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Smart Things to Know About e-Business by Michael J. Cunningham
Book DescriptionSmart Things to Know About E--Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e--business as well as actual experiences and practical cutting edge tips from todaya s hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e--commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e--business hotshots with the secrets of success. Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
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Book DetailsISBN: 9781841121697
(208mm x 175mm x 17mm)
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 9-Jan-2002
Country of Publication: United Kingdom
Books By Author Michael J. Cunningham
Partners.com, Paperback (May 2002)
"Partnerships are the lifeblood of e-commerce. Innovative alliances such as private exchanges, self-service partnerships, syndicated e-commerce, affiliate programs, and e-learning forums are today's ne"
Customer Relationship Management, Paperback (March 2002)View all books by Michael J. Cunningham
Covers the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. This title also includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC.
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Author Biography - Michael J. Cunningham
MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E--Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers.
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