Smart Things to Know About e-Business
By (author) Michael J. Cunningham
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Smart Things to Know About e-Business by Michael J. Cunningham
Book DescriptionSmart Things to Know About E--Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e--business as well as actual experiences and practical cutting edge tips from todaya s hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e--commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e--business hotshots with the secrets of success. Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
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Book DetailsISBN: 9781841121697
(208mm x 175mm x 17mm)
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 9-Jan-2002
Country of Publication: United Kingdom
Books By Author Michael J. Cunningham
Partners.com, Paperback (May 2002)View all books by Michael J. Cunningham
"Partnerships are the lifeblood of e-commerce. Innovative alliances such as private exchanges, self-service partnerships, syndicated e-commerce, affiliate programs, and e-learning forums are today's ne"
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Author Biography - Michael J. Cunningham
MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E--Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers.
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