So What? by Kevin Duncan
Look inside with Google Book Preview
So What?
By Kevin Duncan

So What?

The Definitive Guide to the Only Business Questions That Matter

By (author) See other recent books by Kevin Duncan
Format: Paperback

Normal Price: $28.95
Your Price: $26.06 AUD, inc. GST
Shipping: $7.95 per order
You Save: $2.89! (10% off normal price)
Plus...earn $1.30 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



So What? by Kevin Duncan

Book Description

So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct way, and frequently have no idea why we are doing something. This can lead to crippling inefficiency in business, and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose. by behaving in a genuinely inquisitive way, you can get right to the heart of the matter and save yourself hours, days, and even months of anguish. The questions So what?, Why?, How?, and When? can be hugely effective when applied in the right context, and this book shows you how to use them. Once all the right questions have been posed, there is a final sure-fire method for testing whether something is relevant and helpful. By completing the sentence "Something must be wrong if...", it is simple to work out if you are wasting your time. For example, "Something must be wrong if I don't want to go to work in the morning." So What? shows you how to become truly inquisitive again. So let the questions roll. Pay attention to what the answers are. Learn from them, and you will immediately improve your prospects of finally getting somewhere in life.

Buy So What? book by Kevin Duncan from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781841127934
ISBN-10: 1841127930
Format: Paperback
(216mm x 134mm x 16mm)
Pages: 260
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 18-Jan-2008
Country of Publication: United Kingdom

Books By Author Kevin Duncan

Business Bullshit Book: A Dictionary for Navigating the Jungle of Corporate Speak by Kevin Duncan Business Bullshit Book: A Dictionary for Navigating the Jungle of Corporate Speak, Hardback (October 2016)

Deciphering the jargon and bullshit we all encounter in business today. Contains 2,000-plus of the most annoying, pretentious and often useless business jargon and terms. Each jargon and term is deciphered with a heavy dose of humour. Presented in dictionary format - includes cross-referencing to related bullshit jargons and terms.

Start Your Own Business in a Week by Kevin Duncan Start Your Own Business in a Week, Paperback (September 2016)

Learn in a week, what the experts learn in a lifetime.

Smart Thinking Book by Kevin Duncan Smart Thinking Book, Hardback (October 2015)

A savvy and practical guide to help you stand out at work and in your career.

Ideas Book by Kevin Duncan Ideas Book, Hardback (June 2014)

A unique and practical guide to generating ideas by using diagrams and visual thinking techniques.

» View all books by Kevin Duncan

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about So What? book by Kevin Duncan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Kevin Duncan

Kevin Duncan is a business adviser, marketing expert and author. He was educated at Oxford and has worked in communications for 25 years, advising companies such as British Airways, Carlsberg-Tetley, Diageo, Heineken, Lloyds SB, Marks & Spencer, Norwich Union, Reuters, Scottish Courage, Sony, and Virgin. He has hands-on knowledge of how to run most types of business, and has worked with over 200 clients in almost every category (except tobacco, which he won't work on). He has deployed GBP600m of funds on more than 200 brands, overseen over 1,000 projects, and won 35 awards for creativity and effectiveness. Kevin is the author of Running Your Own Business and Growing Your Business and teaches at Canterbury University. For the last eight years he has been an independent troublehooter, working on is own as expert Advice, advising companies how to run their businesses.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Kevin Duncan close
Business Bullshit Book: A Dictionary for Navigating the Jungle of Corporate Speak by Kevin Duncan
Start Your Own Business in a Week by Kevin Duncan
Smart Thinking Book by Kevin Duncan
Ideas Book by Kevin Duncan
How to Tame Technology and Get Your Life Back: Teach Yourself by Kevin Duncan
Start Your Own Business in a Week by Kevin Duncan
Diagrams Book by Kevin Duncan
Dictionary of Business Bullshit by Kevin Duncan
Marketing Greatest Hits by Kevin Duncan
What You Need to Know About Starting a Business by Kevin Duncan
Revolution by Kevin Duncan
Marketing Greatest Hits by Kevin Duncan
Business Greatest Hits by Kevin Duncan
Small Business Survival: Teach Yourself by Kevin Duncan
Run Your Own Business: Teach Yourself by Kevin Duncan
Tick Achieve by Kevin Duncan
Start by Kevin Duncan
»
BoomerangBooks.com.au close