So You Want to Franchise Your Business? by Harold Kestenbaum
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So You Want to Franchise Your Business?
By Harold Kestenbaum

So You Want to Franchise Your Business?

By (author) See other recent books by Harold Kestenbaum See other recent books by Adina M. Genn
Format: Paperback

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So You Want to Franchise Your Business? by Harold Kestenbaum

Book Description

Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan's. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise. If you're interested in using this profitable strategy to expand your business, you'll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the franchise process, and build a thriving franchise. Well-known entrepreneurs who successfully franchised their business, including Subway co-founder Fred DeLuca and CEO of the Dwyer Group Dina Dwyer-Owens, offer detailed, in-the-trenches guidance and information. These experts speak frankly about the tactics you can use to market, sell, and build your franchise while offering insider advice to help you avoid the pitfalls of business growth. * Step-By-Step Guide To The Franchising Process * Low-Cost Ways To Grow A Franchise In The Startup Phase * Franchise A Concept For Less Than $100,000 * Best Practices From Top Franchisors And Franchisees

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Book Details

ISBN: 9781599181899
ISBN-10: 1599181894
Format: Paperback
(229mm x 152mm x 12mm)
Pages: 260
Imprint: Entrepreneur Press
Publisher: Entrepreneur Press
Publish Date: 1-Sep-2008
Country of Publication: United States


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Author Biography - Harold Kestenbaum

Harold Kestenbaum has specialized in franchise law for over 30 years, working on more than 100 franchise concepts. The former franchise and general counsel to Sbarro Inc. and national franchisor of more than 900 restaurants, he currently serves as counsel to New York City law firm Ruskin Moscou Faltischek and sits on the board of directors of four major franchise companies. Adina M. Genn is an award-winning journalist who has written for The New York Times and the Long Island Business News. In 2007, the SBA named her New York's Small Business Journalist of the Year.

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