Social Communication in Advertising by William Leiss
Look inside with Google Book Preview
Social Communication in Advertising
By William Leiss

Social Communication in Advertising

Consumption in the Mediated Marketplace 3rd Revised edition

By (author) See other recent books by William Leiss See other recent books by Stephen Kline See other recent books by Sut Jhally
Format: Paperback

Normal Price: $89.99
Your Price: $80.99 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.00! (10% off normal price)
Plus...earn $4.05 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Social Communication in Advertising by William Leiss

Book Description

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

Buy Social Communication in Advertising book by William Leiss from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415966764
ISBN-10: 0415966760
Format: Paperback
(229mm x 152mm x 35mm)
Pages: 696
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 18-Oct-2005
Country of Publication: United Kingdom

Other Editions...


Books By Author William Leiss


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Social Communication in Advertising book by William Leiss and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - William Leiss

William Leiss is Professor of Policy Studies at Queen's University. Stephen Kline is Professor of Communication at Simon Fraser University. Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation. Jacqueline Botterill is a Lecturer at the University of East London.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by William Leiss close
Social Communication in Advertising by William Leiss
»
Recent books by Stephen Kline close
Social Communication in Advertising by Stephen Kline
Globesity, Food Marketing and Family Lifestyles by Stephen Kline
Social Communication in Advertising by Stephen Kline
»
Recent books by Sut Jhally close
Social Communication in Advertising by Sut Jhally
Social Communication in Advertising by Sut Jhally
Codes of Advertising by Sut Jhally
»
BoomerangBooks.com.au close