An Essential Guide to the Art and Science of Sonic Branding
By (author) Daniel Jackson
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Sonic Branding by Daniel Jackson
Book DescriptionBrands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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Book DetailsISBN: 9781403905192
(235mm x 155mm x 15mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 6-Oct-2003
Country of Publication: United States
Books By Author Daniel Jackson
Software Abstractions, Paperback (February 2016)
Previously published in hardcover: 2012.
Media, Margins and Popular Culture, Hardback (September 2015)
This collection brings together leading research on contemporary and popular culture, focussing on marginalised voices and representations; socially marginalised, marginalised in media and media scholarship. It spans five continents, with contributions on topics like gender, sexuality, nation, disability, disciplinary boundaries, youth and age.
Media, Margins and Civic Agency, Hardback (September 2015)
This collection brings together new research on contemporary media, politics and power. It explores ways and means through which media can and do empower or dis-empower citizens at the margins - that is, how they act as vehicles of, or obstacles to, civic agency and social change.
Famine, Sword & Fire, Hardback (August 2015)» View all books by Daniel Jackson
"Famine, sword, and fire is an intimate portrait of war and cooperation between the United States and China"--P.  of cover.
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Author Biography - Daniel Jackson
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
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