Espionage in Corporate America
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Spooked by Adam Penenberg
Book DescriptionImagine your main business competitor building a satellite-equipped "war room" to secretly monitor your new ventures. Imagine your classified product prototype mysteriously landing on the market under the brand name belonging to your archrival. Impossible? This isn't a story line from the latest spy thriller, it's modern-day corporate America. Spooked thrusts readers into a clandestine world-where business means war and information is worth stealing.Through narrative accounts of corporate spies within companies such as IBM, Microsoft, and Motorola, Spooked dramatically brings to life one of America's fastest-growing industries: Corporate Intelligence. In this page-burning expose, Adam Penenberg and Marc Barry uncover and describe in thrilling detail the alarming regularity of espionage in industry. They offer an unsettling portrait of America's publicly traded companies, and unravel the truth and hypocrisy behind the multi-billion dollar corporate intelligence industry.
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Book DetailsISBN: 9780738205939
(229mm x 152mm x 13mm)
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 14-Dec-2001
Country of Publication: United States
Books By Author Adam Penenberg
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A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.
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Author Biography - Adam Penenberg
Adam L. Penenberg is a well-known investigative journalist. He currently writes for Time and Fortune, and has been on staff at Forbes Magazine and Forbes.com. His work has also appeared in the New York Times, Wired, and Playboy. He lives in New York City. Marc Barry, a national expert on intellectual property, is founder of C3I Analytics, a corporate intelligence firm in New York City. His clients are Fortune 400 companies.
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