Sport Business in the Global Marketplace by Hans Westerbeek
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Sport Business in the Global Marketplace
By Hans Westerbeek

Sport Business in the Global Marketplace

By (author) See other recent books by Hans Westerbeek See other recent books by Aaron C. T. Smith
Format: Hardback

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Sport Business in the Global Marketplace by Hans Westerbeek

Book Description

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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Book Details

ISBN: 9781403903006
ISBN-10: 140390300X
Format: Hardback
(229mm x 152mm x 16mm)
Pages: 255
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 4-Oct-2002
Country of Publication: United States

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Successful Elite Sport Policies by Hans Westerbeek Successful Elite Sport Policies, Paperback (September 2015)

An international comparison of the Sports Policy factors Leading to International Sporting Success (SPLISS 2.0) in 15 nations.

Global Sport Business by Hans Westerbeek Global Sport Business, Paperback (November 2012)

This title deals with some of the most important driving factors of sport's global attractiveness, but it also tackles important positive and negative impacts of sport as a global business on local and global communities of sport's (potential) fans and participants.

» View all books by Hans Westerbeek

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Author Biography - Hans Westerbeek

HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

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