Sport Business in the Global Marketplace
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Sport Business in the Global Marketplace by Hans Westerbeek
Book DescriptionSport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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Book DetailsISBN: 9781403903006
(229mm x 152mm x 16mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 4-Oct-2002
Country of Publication: United States
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Global Sport Business, Paperback (November 2012)» View all books by Hans Westerbeek
This title deals with some of the most important driving factors of sport's global attractiveness, but it also tackles important positive and negative impacts of sport as a global business on local and global communities of sport's (potential) fans and participants.
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Author Biography - Hans Westerbeek
HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.
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