The Sport Star
Modern Sport and the Cultural Economy of Sporting Celebrity
By (author) Barry Smart
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Sport Star by Barry Smart
Book DescriptionWhy are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts.This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.
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Book DetailsISBN: 9780761943518
(234mm x 156mm x 12mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 24-Aug-2005
Country of Publication: United Kingdom
Books By Author Barry Smart
Observation Methods, Hardback (February 2013)
This collection, drawing together key contributions on observation methods in social research, provides comprehensive coverage of the historical development of observational methods and techniques and offers analytic reflection on the various issues involved in the scientific practice of observation.
Post Industrial Society, Hardback (October 2010)» View all books by Barry Smart
This major new collection brings together contributions on post-industrial society and the 'techno-economic' realm from key thinkers including Marx, Penty, Riesman, Bell, Castells, Touraine, Dahrendorf, Giddens, Gorz and Lyotard.
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Author Biography - Barry Smart
Barry Smart is Professor of Sociology at the University of Portsmouth and has longstanding research interests in the fields of social theory, political economy, and philosophy. His research interests include critical social research ethics; higher education; and collaborative work on veganism, ethics, lifestyle and environment.
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