Sport and the Media
Managing the Nexus
By (author) Matthew Nicholson
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Sport and the Media by Matthew Nicholson
Book DescriptionSport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: * Historical development of sport and the media * Current commercial and contextual relationships between the media and sport industries * How audiences and advertisers drive the media coverage of sport * Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products * How the media represents sport in order to sell it This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.
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Book DetailsISBN: 9780750681094
(246mm x 189mm x 12mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 6-Nov-2006
Country of Publication: United Kingdom
Books By Author Matthew Nicholson
Sport Management, Hardback (January 2015)
This title examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It also focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management.
Participation in Sport, Paperback (September 2010)
Examines the sport participation policies of national governments across the world and offers a comparative analysis of the motives for, and successes and failures of those policies.
Sport and Policy, Paperback (August 2009)» View all books by Matthew Nicholson
Analyses the regulatory role of the state and its impact on sport and the intersections of sport with other areas of government policy. Offering a comprehensive examination of how sport is affected by a range of government policy, this book examines the intersection of sport with other (non-sport) policies from an international perspective.
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Author Biography - Matthew Nicholson
Matthew Nicholson is Associate Professor of Sport Management in the Centre for Sport and Social Impact at La Trobe University, Australia.
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