Sport and the Media
Managing the Nexus
By (author) Matthew Nicholson
Normal Price: $95.99
Your Price: $86.39 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.60! (10% off normal price)
Plus...earn $4.32 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Sport and the Media by Matthew Nicholson
Book DescriptionSport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: * Historical development of sport and the media * Current commercial and contextual relationships between the media and sport industries * How audiences and advertisers drive the media coverage of sport * Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products * How the media represents sport in order to sell it This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.
Buy Sport and the Media book by Matthew Nicholson from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780750681094
(246mm x 189mm x 12mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 6-Nov-2006
Country of Publication: United Kingdom
Books By Author Matthew Nicholson
Sport Management, Hardback (January 2015)
This title examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It also focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management.
Participation in Sport, Paperback (September 2010)
Examines the sport participation policies of national governments across the world and offers a comparative analysis of the motives for, and successes and failures of those policies.
Sport and Policy, Paperback (August 2009)» View all books by Matthew Nicholson
Analyses the regulatory role of the state and its impact on sport and the intersections of sport with other areas of government policy. Offering a comprehensive examination of how sport is affected by a range of government policy, this book examines the intersection of sport with other (non-sport) policies from an international perspective.
» Have you read this book? We'd like to know what you think about it - write a review about Sport and the Media book by Matthew Nicholson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Matthew Nicholson
Matthew Nicholson is Associate Professor of Sport Management in the Centre for Sport and Social Impact at La Trobe University, Australia.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.