Sports Marketing by Matthew D. Shank
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Sports Marketing
By Matthew D. Shank

Sports Marketing

A Strategic Perspective 4th International edition

By (author) See other recent books by Matthew D. Shank
Format: Paperback

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Sports Marketing by Matthew D. Shank

Book Description

Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

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Book Details

ISBN: 9780138137458
ISBN-10: 0138137455
Format: Paperback
(254mm x 207mm x 17mm)
Pages: 480
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 1-Mar-2008
Country of Publication: United States

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