Startup Guide to Guerrilla Marketing: a Simple Battle Plan for First-Time Marketers
A Simple Battle Plan for Boosting Profits
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Startup Guide to Guerrilla Marketing: a Simple Battle Plan for First-Time Marketers by Jay Levinson
Book DescriptionMore than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you're abusiness owner who wants to take advantage of its powerful, effective techniques but don't know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons' rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: * The personality of a marketing guerrilla * Guerrilla marketing defined * Succeeding with a guerrilla marketing attack * Selecting guerrilla marketing weapons * Creating a seven-sentence guerrilla marketing plan * Making a guerrilla marketing calendar * Launching your attack * Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
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Book DetailsISBN: 9781599181530
(229mm x 190mm x 20mm)
Imprint: Entrepreneur Press
Publisher: Entrepreneur Press
Publish Date: 13-Nov-2007
Country of Publication: United States
Books By Author Jay Levinson
Pondering the Pantry, Paperback / softback (May 2016)
When shopping for food, know what you are buying. Don't be fooled! Don't buy what you don't need. This book helps you be smart shopper. Know what you are buying. Buy what you need. Don't be a victim to marketing gimmicks.
Guerrilla Marketing Field Guide, Paperback (November 2012)
Jay Conrad Levinson and Jeannie Levinson's Guerrilla Marketing books have sold millions of copies around the world and now, for the first time, they offer killer content in a field guide format that shows marketers how to drive momentum
Best of Guerrilla Marketing, Paperback (October 2011)» View all books by Jay Levinson
Guerrilla Marketing has always been about helping the little guy market effectively and succeeded against big-budget competitors. In the hyper-connected and hyper-competitive digital age, Guerrilla Marketing proves to be an essential key ingredient to help achieve business success. This title intends to deliver the best of Guerrilla Marketing.
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Author Biography - Jay Levinson
Jay Conrad Levinson is the father of guerrilla marketing - the bestselling marketing series in history - as well as 55 other business books. His books have sold more than 14 million copies worldwide and have been translated into 39 languages. He is the chairman of Guerrilla Marketing International. Jeannie Levinson is the president of Guerrilla Marketing International and co-founder of the Guerrilla Marketing Association. With decades of sales and marketing experience, she is a sought-after consultant, workshop leader and radio guest.
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