Statistics for Marketing and Consumer Research
By (author) Mario Mazzocchi
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Statistics for Marketing and Consumer Research by Mario Mazzocchi
Book Description- Structural equation modelling
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Book DetailsISBN: 9781412911221
(242mm x 170mm x 25mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 22-May-2008
Country of Publication: United Kingdom
Books By Author Mario Mazzocchi
Fat Economics, Hardback (March 2009)» View all books by Mario Mazzocchi
The obesity epidemic and the growing debate about what, if any, public health policy should be adopted is the subject of endless debate within the media and in governments around the world. Whilst much has been written on the subject, this book takes a unique approach by looking at the obesity epidemic from an economic perspective.
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Author Biography - Mario Mazzocchi
Mario Mazzocchi is Associate Professor in Statistics and Economics at the Department of Statistical Sciences of the University of Bologna. He is also Visiting Research Fellow at the University of Reading, where he has previously served as a lecturer in Applied Economics and Consumer Behaviour. He is currently a consultant to FAO on nutrition policies, and has been appointed by the European Commission as a permanent member of the group of experts on the evaluation of the EU School Fruit Scheme. He is Associate Editor of the journal Food Policy. He has led research teams of the University of Bologna in four EC-funded research projects. He has published two books(Fat Economics and Statistics for Marketing and Consumer Research) and about 40 articles in international refereed papers on a variety of applied economics topics, including consumer research, policy evaluation, health economics, tourism economics, time series econometrics.
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