The Story Factor
Inspiration, Influence and Persuasion Through the Art of Storytelling
By (author) Annette Simmons
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Story Factor by Annette Simmons
Book DescriptionThe new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
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Book DetailsISBN: 9780465078073
(210mm x 136mm x 21mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 6-Apr-2006
Country of Publication: United States
Books By Author Annette Simmons
Whoever Tells the Best Story Wins, Hardback (May 2015)
Reveals how to use storytelling to capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. This book provides the tools you need to get your message across - and connect successfully with any audience.
Quantum Skills for Coaches, Paperback (November 2008)
This book contains a powerful toolkit of techniques for life coaches, executive coaches or specialist coaches to use alongside their current methodologies which will produce results in their clients' lives that seem almost magical - often in only a couple of weeks!
Safe Place for Dangerous Truths, Paperback / softback (April 2006)View all books by Annette Simmons
Behavioral science consultant Simmons provides the key to creating a workplace where people can talk frankly without fear for their jobs. More than ordinary conversation, this specific group give-and-take technique opens minds, eases anxiety, and encourages straightforward truth-telling.
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Author Biography - Annette Simmons
Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.
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