Strategic Corporate Communications
A Global Approach for Doing Business in the New India
By (author) Paul A. Argenti
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Strategic Corporate Communications by Paul A. Argenti
Book DescriptionAs a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. "Put simply," writes Paul Argenti, one of the foremost experts on corporate communications today, "companies must now find ways to communicate with constituencies they were able to ignore fifty years ago." Strategic Corporation Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communications, explaining initiatives that help you: Organize communication efforts within the company and with the general public Use advertising designed to attract investors and influence opinion Work effectively with the Indian media, which operates differently from outlets in the West Build a framework dedicated to handling investor relations Gain a deep understanding of government's role in India, and work with it accordingly Many key functions of a business, from human resources issues to corporate branding, falls into the realm of corporate communications. In this ever-changing and increasingly global business landscape, developing a centralized communications system designed for specific needs is essential for success. Strategic Corporate Communication provides the knowledge you'll need to ensure your company leads the way in the exciting new economy of India.
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Book DetailsISBN: 9780071549912
(236mm x 157mm x 32mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Oct-2008
Country of Publication: United States
Books By Author Paul A. Argenti
Corporate Communication, Paperback (October 2015)
Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Corporate Responsibility, Paperback (August 2015)
Through cases focusing on the social, reputational, and environmental consequences of corporate activities, Corporate Responsibility demonstrates how to make difficult choices, promote responsible behaviour within organizations, and understand the role personal values play in developing effective leadership skills.
Digital Strategies for Powerful Corporate Communications, Hardback (August 2009)
Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation
Fast Forward MBA Pocket Reference, Paperback (August 2002)» View all books by Paul A. Argenti
The ultimate quick business resource, The Fast Forward MBA Pocket Reference (Over 20,000 copies sold worldwide) offers clear, concise coverage of a complete range of essential business areas. Topics covered include management, economics, strategy, accounting, finance, manufacturing, marketing, and international business.
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Author Biography - Paul A. Argenti
Paul A. Argenti is professor of corporate communication at the Tuck School of Business at Dartmouth College. He provides management and corporate communication consulting to such clients as Goldman Sachs, Sony, and Novartis.
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