Strategic Management for Travel and Tourism
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Strategic Management for Travel and Tourism by Nigel Evans
Book DescriptionStrategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
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Book DetailsISBN: 9780750648547
(246mm x 189mm x 21mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 2-Dec-2002
Country of Publication: United Kingdom
Books By Author Nigel Evans
Travel and Tourism Management, Paperback (November 2003)» View all books by Nigel Evans
Travel and tour management in the real world, is an essential component of virtually all management positions in tourism. It is important that every tourism student has a reasonable knowledge of these sectors and how they interact with other segments.
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Author Biography - Nigel Evans
David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting. George Stonehouse is also visiting professor in international strategic management, at the University of Zhengzhou, People's Republic of China. His research interests include globalisation, knowledge-based strategy and organisational learning.
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