Strategic Management in the Hospitality Industry
3rd Revised edition
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Strategic Management in the Hospitality Industry by Michael D. Olsen
Book DescriptionFor courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
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Book DetailsISBN: 9780131196629
(235mm x 176mm x 21mm)
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 30-Nov-2007
Country of Publication: United States
Books By Author Michael D. Olsen
VNR's Encyclopedia of Hospitality and Tourism, Hardback (November 1997)» View all books by Michael D. Olsen
This reference covers the vast spectrum of hospitality and tourism industries, concentrating on hotel management, food service management and tourism. Contributors explore not only the basic tenets of each discipline, but also the latest methodology and issues.
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