Strategic Management of Technology and Innovation by Robert A. Burgelman
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Strategic Management of Technology and Innovation
By Robert A. Burgelman

Strategic Management of Technology and Innovation

5th Revised edition


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Strategic Management of Technology and Innovation by Robert A. Burgelman

Book Description

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

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Book Details

ISBN: 9780073381541
ISBN-10: 0073381543
Format: Hardback
(261mm x 210mm x 27mm)
Pages: 1280
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 18-Jul-2008
Country of Publication: United States

Other Editions...


Books By Author Robert A. Burgelman

Becoming Hewlett Packard by Robert A. Burgelman Becoming Hewlett Packard, Hardback (January 2017)

This book documents how HP's successive CEOs have contributed to the company's process of corporate becoming. The strategic leadership frameworks used to illuminate these contributions will be helpful for theory development and offer practical tools for founders of new companies and CEOs and boards of directors of existing companies.

Strategy is Destiny by Robert A. Burgelman Strategy is Destiny, Hardback (July 2002)

Management expert Robert Burgelman of Stanford University offers unique insights into the importance and power of successful strategy, using Intel's lucrative thirty-year example to help managers in any company, large or small.

» View all books by Robert A. Burgelman

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Author Biography - Robert A. Burgelman

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

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