Strategic Marketing Management by Colin Gilligan
Look inside with Google Book Preview
Strategic Marketing Management
By Colin Gilligan

Strategic Marketing Management

Planning, Implementation and Control 3rd Revised edition

By (author) See other recent books by Colin Gilligan See other recent books by Richard M. S. Wilson See other recent books by Dr. Tony Hines
Format: Paperback

Normal Price: $122.00
Your Price: $109.80 AUD, inc. GST
Shipping: $7.95 per order
You Save: $12.20! (10% off normal price)
Plus...earn $5.49 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Strategic Marketing Management by Colin Gilligan

Book Description

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Buy Strategic Marketing Management book by Colin Gilligan from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780750659383
ISBN-10: 0750659386
Format: Paperback
(280mm x 210mm x 44mm)
Pages: 882
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 30-Nov-2004
Country of Publication: United Kingdom

Books By Author Colin Gilligan

International Marketing (RLE International Business) by Colin Gilligan International Marketing (RLE International Business), Paperback (March 2014)

A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing.

International Marketing by Colin Gilligan International Marketing, Hardback (November 2012)

A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing.

» View all books by Colin Gilligan

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Strategic Marketing Management book by Colin Gilligan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Colin Gilligan

Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Visiting Professor at the University of Sao Paulo, Brazil The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Colin Gilligan close
Strategic Marketing Planning by Colin Gilligan
International Marketing (RLE International Business) by Colin Gilligan
International Marketing by Colin Gilligan
Strategic Marketing Planning by Colin Gilligan
»
Recent books by Richard M. S. Wilson close
Strategic Marketing Planning by Richard M. S. Wilson
Accounting Education Research by Richard M. S. Wilson
Communication in Accounting Education by Richard M. S. Wilson
Researching Accounting Education by Richard M. S. Wilson
Interface of Accounting Education and Professional Training by Richard M. S. Wilson
Personal Transferable Skills in Accounting Education Rpd by Richard M. S. Wilson
Teaching IFRS by Richard M. S. Wilson
Sustainability in Accounting Education by Richard M. S. Wilson
Routledge Companion to Accounting Education by Richard M. S. Wilson
Accounting Education Research by Richard M. S. Wilson
Marketing / Accounting Interface by Richard M. S. Wilson
Liberalising the Accounting Curriculum in University Education by Richard M. S. Wilson
Audit Education by Richard M. S. Wilson
Personal Transferable Skills in Accounting Education by Richard M. S. Wilson
Teaching IFRS by Richard M. S. Wilson
Interface of Accounting Education and Professional Training by Richard M. S. Wilson
Strategic Marketing Planning by Richard M. S. Wilson
Strategic Marketing Management by Richard M. S. Wilson
»
Recent books by Dr. Tony Hines close
Supply Chain Strategies by Dr. Tony Hines
Supply Chain Strategies by Dr. Tony Hines
Reaching Key Financial Reporting Decisions by Dr. Tony Hines
Strategic Marketing Planning by Dr. Tony Hines
Fashion Marketing by Dr. Tony Hines
Strategic Marketing Management by Dr. Tony Hines
Supply Chain Strategies by Dr. Tony Hines
Supply Chain Strategies: Customer Driven and Customer Focused by Dr. Tony Hines
»
BoomerangBooks.com.au close