Strategic Marketing by David W. Cravens
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Strategic Marketing
By David W. Cravens

Strategic Marketing

9th Revised edition

By (author) See other recent books by David W. Cravens See other recent books by Nigel Piercy
Format: Hardback

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Strategic Marketing by David W. Cravens

Book Description

"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

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Book Details

ISBN: 9780073381008
ISBN-10: 0073381004
Format: Hardback
(261mm x 210mm x 35mm)
Pages: 800
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Apr-2008
Country of Publication: United States

Other Editions...


Books By Author David W. Cravens

Oxford Handbook of Strategic Sales and Sales Management by David W. Cravens Oxford Handbook of Strategic Sales and Sales Management, Paperback (November 2012)

The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

» View all books by David W. Cravens

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