9th Revised edition
Strategic Marketing by David W. Cravens
Book Description"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
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Book DetailsISBN: 9780073381008
(261mm x 210mm x 35mm)
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Apr-2008
Country of Publication: United States
Books By Author David W. Cravens
Oxford Handbook of Strategic Sales and Sales Management, Paperback (November 2012)» View all books by David W. Cravens
The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
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