Strategic Reputation Risk Management
By (author) Judy Larkin
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Strategic Reputation Risk Management by Judy Larkin
Book DescriptionReputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
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Book DetailsISBN: 9780333995549
(229mm x 152mm x 20mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 30-Oct-2002
Country of Publication: United Kingdom
Books By Author Judy Larkin
Risk Issues and Crisis Management in Public Relations, Paperback (June 2008)» View all books by Judy Larkin
The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management.
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Author Biography - Judy Larkin
JUDY LARKIN is a specialist in reputation risk management, advising organisations on how to manage the threats and opportunities from emerging issues and risk perception and their impacts on commercial and reputational performance. She is a Founding Partner of Regester Larkin and a regular speaker and commentator on reputation risk management issues. She is a Fellow of the UK Institute of Public Relations, Royal Institution and Royal Society of Arts, a board member of the Issue Management Council based in Washington DC, an advisor to government on risk communication and a lecturer for a number of universities, including the Harvard Center for Risk Analysis and Centre for Risk Management at King's College, London.
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