Strategic Sport Marketing
3rd Revised edition
Strategic Sport Marketing by David Shilbury
Book DescriptionThis is a systematic introduction to marketing issues for sport management students as well as practising sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive international experience, the authors explain the diverse markets for sport: participants, sponsors, spectators and lounge-room fans. Case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.
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Book DetailsISBN: 9781741756265
(230mm x 176mm x 24mm)
Imprint: Allen & Unwin
Publisher: Allen & Unwin
Publish Date: 1-Jan-2009
Country of Publication: Australia
Books By Author David Shilbury
Sport Management in Australia, Paperback (October 2010)» View all books by David Shilbury
An overview of the organisation of sport in Australia. Outlines trends in participation, the role of government and private organisations, different models of delivering sporting services, and the benefits and drawbacks of commercialisation. Includes new chapters on managing major sporting events and rapidly growing action and extreme sports.
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Author Biography - David Shilbury
DAVID SHILBURY is the Foundation Professor Sport Management at Deakin University and member of the editorial boards of Journal of Sport Management and Sport Management Review. HANS WESTERBEEK is Professor of Sport Management at La Trobe University and author of more than ten books on sport business. SHAYNE QUICK is Professor of Sport Management at Bond University. He has taught at universities in North America, Greece and New Zealand. DANIEL C. FUNK is Professor of Sport Marketing at the Griffith Business School and has worked in the USA, Japan and Greece.
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