Strategic Thinking for the Next Economy by Michael A. Cusumano
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Strategic Thinking for the Next Economy
By Michael A. Cusumano

Strategic Thinking for the Next Economy

Edited by See other recent books by Michael A. Cusumano See other recent books by Constantinos C. Markides
Format: Paperback

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Strategic Thinking for the Next Economy by Michael A. Cusumano

Book Description

From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. "Strategic Thinking for the New Economy" shows that designing a successful strategy is a never-ending quest - and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A Bartlett, Henry Mintzberg, Richard T Pascale and C K Prahalad.

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Book Details

ISBN: 9780787957292
ISBN-10: 0787957291
Format: Paperback
(230mm x 151mm x 23mm)
Pages: 336
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 25-May-2001
Country of Publication: United States

Books By Author Michael A. Cusumano

Staying Power by Michael A. Cusumano Staying Power, Paperback (July 2012)

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

Business of Software by Michael A. Cusumano Business of Software, Hardback (March 2004)

The co-author of the international bestseller MICROSOFT SECRETS delivers his magnum opus: A uniquely revealing look at what it takes to create, develop, and manage a successful company in the most fiercely competitive business in history.

» View all books by Michael A. Cusumano

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Author Biography - Michael A. Cusumano

MICHAEL CUSUMANO is the Sloan Management Review Distinguished Professor at MIT's Sloan School of Management and a noted competitive strategy specialist. CONSTANTINOS MARKIDES is professor of strategic and international management and chairman of the strategy department at the London Business School.

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