Strategic Thinking for the Next Economy
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Strategic Thinking for the Next Economy by Michael A. Cusumano
Book DescriptionFrom the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. "Strategic Thinking for the New Economy" shows that designing a successful strategy is a never-ending quest - and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A Bartlett, Henry Mintzberg, Richard T Pascale and C K Prahalad.
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Book DetailsISBN: 9780787957292
(230mm x 151mm x 23mm)
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 25-May-2001
Country of Publication: United States
Books By Author Michael A. Cusumano
Staying Power, Paperback (July 2012)
What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.
Business of Software, Hardback (March 2004)» View all books by Michael A. Cusumano
The co-author of the international bestseller MICROSOFT SECRETS delivers his magnum opus: A uniquely revealing look at what it takes to create, develop, and manage a successful company in the most fiercely competitive business in history.
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Author Biography - Michael A. Cusumano
MICHAEL CUSUMANO is the Sloan Management Review Distinguished Professor at MIT's Sloan School of Management and a noted competitive strategy specialist. CONSTANTINOS MARKIDES is professor of strategic and international management and chairman of the strategy department at the London Business School.
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