Strategies for Asia Pacific
Building the Business in Asia 3rd Revised edition
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Strategies for Asia Pacific by Philippe Lasserre
Book DescriptionFirst published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this fully revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies. This new edition includes extended coverage of China and India and highlights the central role that East Asia is now playing in the world economy.
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Book DetailsISBN: 9781403916952
(234mm x 156mm x 20mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 20-Sep-2005
Country of Publication: United States
Books By Author Philippe Lasserre
Global Strategic Management, Paperback (June 2012)» View all books by Philippe Lasserre
Written by a well-respected professor of strategy at one of the world's leading business schools, Global Strategic Management takes an academically rigorous strategic and managerial approach to global issues, blending theory and practical examples to lend an insight into the impact of globalization on organizations around the world.
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Author Biography - Philippe Lasserre
Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.
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