Strategies for Electronic Commerce and the Internet
By (author) Henry C. Lucas
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Strategies for Electronic Commerce and the Internet by Henry C. Lucas
Book DescriptionThis book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
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Book DetailsISBN: 9780262621731
(229mm x 152mm x 12mm)
Imprint: MIT Press
Publisher: MIT Press Ltd
Publish Date: 1-Apr-2003
Country of Publication: United States
Books By Author Henry C. Lucas
Beware the Winner's Curse, Hardback (November 2004)
Beware the Winner's Curse shows how hubris and badly aligned financial incentives lead managersto aggressively pursue victories, and end up worse off as a result. It explores recent disasters in business, sports, and entertainment, and offers concrete steps that managers can take to avoid encountering the curse.
Management of Information Technology, Hardback (November 2004)
Managers must be able to keep pace with the latest technological advances and make decisions on what needs to be implemented. This book gives them the tools to effectively manage technology in a 21st Century organization. The author clearly demonstrates how to best allocate resources to and within the technology function.
Information Technology and the Productivity Paradox, Hardback (April 1999)» View all books by Henry C. Lucas
How do firms measure returns from their substantial investments in information technology? The author seeks to answer this question by providing a creative and reliable framework for measuring the competitive advantages and profits gained through investments in state-of-the-art information systems.
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Author Biography - Henry C. Lucas
Henry C. Lucas, Jr., is Robert H. Smith Professor of Information Systems at the University of Maryland.
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