Strategies for the Green Economy
Opportunities and Challenges in the New World of Business
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Strategies for the Green Economy by Joel Makower
Book DescriptionBusinesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. Strategies for the Green Economy systematically tackles the central issues of greening your business: * What does it take to be seen as an environmental leader? * What are the standards, implicit or explicit, that you must meet to be green? * How do you communicate what your business is doing right--and what it's doing wrong? * How can you overcome consumer, media, and activist distrust? * How can your company be heard amid the "green noise" in the marketplace? * What are the new opportunities emerging for companies in the green economy? Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.
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Book DetailsISBN: 9780071600309
(233mm x 203mm x 22mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Oct-2008
Country of Publication: United States
Books By Author Joel Makower
New Grand Strategy, Hardback (June 2016)
In The New Grand Strategy, Mykleby joins Patrick Doherty, a national security expert, and Joel Makower, an award-winning journalist, to expand the original grand strategy paper for a popular audience. They believe firmly that we have the fuel to restore prosperity, competitiveness, fiscal discipline, and security for generations to come.
Woodstock, Paperback (July 2009)
An oral history of the Woodstock rock festival.
Beyond the Bottom Line, Paperback (October 1995)» View all books by Joel Makower
The first book to distill the best of the forward-looking ideas of socially responsible policies emerging from the corporate world. By following the suggestions detailed here, individuals can institute similar programs in their own companies--because it's the right choice to make, and the smart one.
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Author Biography - Joel Makower
Joel Makower is Executive Editor of GreenBiz.com(R) and other websites, research, and events produced by Greener World Media, Inc., of which he is cofounder and chairman. He has 20 years' experience advising companies on green strategy and marketing and is author of more than a dozen books, including The Green Consumer and The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business.
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