Strategies of Competition in the Bank Card Business
Innovation Management in a Complex Economic Environment
By (author) Jarunee Wonglimpiyarat
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Strategies of Competition in the Bank Card Business by Jarunee Wonglimpiyarat
Book DescriptionThis is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.
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Book DetailsISBN: 9781903900550
(152mm x 229mm x 8mm)
Imprint: Sussex Academic Press
Publisher: Sussex Academic Press
Publish Date: 1-Feb-2005
Country of Publication: United Kingdom
Books By Author Jarunee Wonglimpiyarat
Technology Financing and Commercialization, Hardback (November 2014)» View all books by Jarunee Wonglimpiyarat
This book offers insights on effective policies that can be applied to other economies in terms of using technology financing to foster technological innovations. It outlines the role of government in accelerating the nation's innovative capacity by promoting technology investments that will achieve successful and sustainable economic development.
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Author Biography - Jarunee Wonglimpiyarat
Jarunee Wonglimpiyarat is Certified Public Accountant (CPA) and Science Policy Researcher at the Ministry of Science and Technology, Thailand. Her main research area is financial innovations. Her recent paper on Smart Cards received the Best Competitive Case Award from the International Business and Economy Conference, USA.
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