Strategies of Competition in the Bank Card Business by Jarunee Wonglimpiyarat
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Strategies of Competition in the Bank Card Business
By Jarunee Wonglimpiyarat

Strategies of Competition in the Bank Card Business

Innovation Management in a Complex Economic Environment

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Format: Paperback

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Strategies of Competition in the Bank Card Business by Jarunee Wonglimpiyarat

Book Description

This is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

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Book Details

ISBN: 9781903900550
ISBN-10: 1903900557
Format: Paperback
(152mm x 229mm x 8mm)
Pages: 124
Imprint: Sussex Academic Press
Publisher: Sussex Academic Press
Publish Date: 1-Feb-2005
Country of Publication: United Kingdom

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Books By Author Jarunee Wonglimpiyarat

Technology Financing and Commercialization by Jarunee Wonglimpiyarat Technology Financing and Commercialization, Hardback (November 2014)

This book offers insights on effective policies that can be applied to other economies in terms of using technology financing to foster technological innovations. It outlines the role of government in accelerating the nation's innovative capacity by promoting technology investments that will achieve successful and sustainable economic development.

» View all books by Jarunee Wonglimpiyarat

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Author Biography - Jarunee Wonglimpiyarat

Jarunee Wonglimpiyarat is Certified Public Accountant (CPA) and Science Policy Researcher at the Ministry of Science and Technology, Thailand. Her main research area is financial innovations. Her recent paper on Smart Cards received the Best Competitive Case Award from the International Business and Economy Conference, USA.

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