Strategy Pocketbook by Neil Russell-Jones
Look inside with Google Book Preview
Strategy Pocketbook
By Neil Russell-Jones

The Strategy Pocketbook

By (author) See other recent books by Neil Russell-Jones
Illustrated by Phil Hailstone See other recent books by Phil Hailstone
Format: Paperback

Normal Price: $20.38
Your Price: $18.34 AUD, inc. GST
Shipping: $7.95 per order
You Save: $2.04! (10% off normal price)
Plus...earn $0.92 in Boomerang Bucks
Availability: Available Available, ships in 10-12 days

Strategy Pocketbook by Neil Russell-Jones

Book Description

A strategy defines which markets a business will operate in and sets out the organisational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge. "The Strategy Pocketbook" introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, guides readers through the strategic planning process. His step-by-step approach begins with primary analysis (of the business, its competition and markets) and then secondary analysis (of what the business is offering and what this implies). Planning is the penultimate step, followed by implementation. Numerous analysis tools are used by strategists, including SWOT, PEST, scenario, core competency and critical success factor to name but a few. Russell-Jones, aided by clear graphics, describes the more important tools. The Management Pocketbooks Series comprises some 80 titles in the areas of training, personal development, management, customer care, sales and marketing and finance. "Teachers' Pocketbooks" (ERA 2005 winners) is a new imprint for the primary and secondary educational sectors.

Buy Strategy Pocketbook book by Neil Russell-Jones from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781903776131
ISBN-10: 1903776139
Format: Paperback
(105mm x 148mm x 8mm)
Pages: 112
Imprint: Management Pocketbooks
Publisher: Management Pocketbooks
Publish Date: 15-Nov-2003
Country of Publication: United Kingdom

Books By Author Neil Russell-Jones

Your Own Allotment by Neil Russell-Jones Your Own Allotment, Paperback (March 2008)

Clear, concise and accurate information presented in easily readable format

Decision-making Pocketbook by Neil Russell-Jones Decision-making Pocketbook, Paperback (February 2000)

This is a practical introduction to the techniques of decision-making which covers everything you need to know about understanding the key components of a decision, to a framework for decision making with methodologies and case studies.

» View all books by Neil Russell-Jones


» Have you read this book? We'd like to know what you think about it - write a review about Strategy Pocketbook book by Neil Russell-Jones and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Neil Russell-Jones close
Your Own Allotment by Neil Russell-Jones
Decision-making Pocketbook by Neil Russell-Jones
Recent books by Phil Hailstone close
Restorative Justice Pocketbook by Phil Hailstone
Tackling Difficult Conversations Pocketbook by Phil Hailstone
Management Models Pocketbook by Phil Hailstone
Stress Pocketbook by Phil Hailstone
Gifted and Talented Pocketbook by Phil Hailstone
Lesson Observation by Phil Hailstone
Working Relationships Pocketbook by Phil Hailstone
Asperger Syndrome Pocketbook by Phil Hailstone
Anger and Conflict Management Pocketbook by Phil Hailstone
Absence Management Pocketbook by Phil Hailstone
Workplace Politics by Phil Hailstone
Delegation by Phil Hailstone
Primary Teacher's Pocketbook by Phil Hailstone
Teaching Thinking Pocketbook by Phil Hailstone
Psychometric Testing Pocketbook by Phil Hailstone
Improving Efficiency Pocketbook by Phil Hailstone
Induction Pocketbook by Phil Hailstone
Talent Management Pocketbook by Phil Hailstone
Drama for Learning  Pocketbook by Phil Hailstone
Challenging Behaviours Pocketbook by Phil Hailstone
» close