The Strategy Pocketbook
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Strategy Pocketbook by Neil Russell-Jones
Book DescriptionA strategy defines which markets a business will operate in and sets out the organisational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge. "The Strategy Pocketbook" introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, guides readers through the strategic planning process. His step-by-step approach begins with primary analysis (of the business, its competition and markets) and then secondary analysis (of what the business is offering and what this implies). Planning is the penultimate step, followed by implementation. Numerous analysis tools are used by strategists, including SWOT, PEST, scenario, core competency and critical success factor to name but a few. Russell-Jones, aided by clear graphics, describes the more important tools. The Management Pocketbooks Series comprises some 80 titles in the areas of training, personal development, management, customer care, sales and marketing and finance. "Teachers' Pocketbooks" (ERA 2005 winners) is a new imprint for the primary and secondary educational sectors.
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Book DetailsISBN: 9781903776131
(105mm x 148mm x 8mm)
Imprint: Management Pocketbooks
Publisher: Management Pocketbooks
Publish Date: 15-Nov-2003
Country of Publication: United Kingdom
Books By Author Neil Russell-Jones
Marketing Pocketbook, Paperback (November 2014)
Structured into three parts, the first explains the basic concepts and what marketing is, the second deals with the marketing process, and the final part looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns.
Your Own Allotment, Paperback (March 2008)
Clear, concise and accurate information presented in easily readable format
Decision-making Pocketbook, Paperback (February 2000)» View all books by Neil Russell-Jones
This is a practical introduction to the techniques of decision-making which covers everything you need to know about understanding the key components of a decision, to a framework for decision making with methodologies and case studies.
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