Strategy Pure and Simple by Michel Robert
Look inside with Google Book Preview
Strategy Pure and Simple
By Michel Robert

Strategy Pure and Simple

How Winning Companies Dominate Their Competitors No. 2 2nd Revised edition

By (author) See other recent books by Michel Robert
Format: Hardback

Normal Price: $70.41
Your Price: $63.37 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.04! (10% off normal price)
Plus...earn $3.17 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days

Strategy Pure and Simple by Michel Robert

Book Description

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

Buy Strategy Pure and Simple book by Michel Robert from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780070531338
ISBN-10: 0070531331
Format: Hardback
(233mm x 157mm x 25mm)
Pages: 269
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Nov-1997
Country of Publication: United States

Other Editions...

Books By Author Michel Robert

New Strategic Thinking by Michel Robert New Strategic Thinking, Hardback (September 2005)

Presents a practical methodology that helps you to plan and implement effective corporate strategies. This title shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

» View all books by Michel Robert


» Have you read this book? We'd like to know what you think about it - write a review about Strategy Pure and Simple book by Michel Robert and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Michel Robert

Michel Robert is founder and president of Decision Processes International, Inc., a consulting firm headquartered in Westport, Connecticut which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted lecturer and the author of six books including Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace their Competitors, his writings have appeared in many business magazines and journals.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Michel Robert close
New Strategic Thinking by Michel Robert
» close