Strategy for Business
Edited by Mariana Mazzucato
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Strategy for Business by Mariana Mazzucato
Book Description'This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business' - Costas Markides, London Business School Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy: A What is Strategy? A Competition and Industry Effects A Resources, Capabilities and Core Competencies A Strategic Innovation and Firm Size A Organisational Structures, Learning and Knowledge Management A the Global Information Economy It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business.It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students. This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).
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Book DetailsISBN: 9780761974130
(246mm x 189mm x 20mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 21-Nov-2001
Country of Publication: United Kingdom
Books By Author Mariana Mazzucato
Rethinking Capitalism, Paperback (August 2016)
"Thought provoking and fresh - this book challenges how we think about economics. Gillian Tett, Financial Times Watch an interview with Mariana Mazzucato at Bloomberg here and
Entrepreneurial State, Paperback (November 2015)
"First published in UK and USA 2013 and revised edition 2014, by Anthem Press"--Title page verso.
Personal Investment: Financial Planning in an Uncertain World, Paperback (March 2010)» View all books by Mariana Mazzucato
This innovative new teaching text provides an introduction to personal investment in a world defined by uncertainty. With a focus on risk, socio-economic change and the regulatory framework, and a wealth of international case studies, the book covers all the key issues that affect personal investment decisions and their ultimate success or failure.
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