Strategy in Emerging Markets by Anders Pehrsson
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Strategy in Emerging Markets
By Anders Pehrsson

Strategy in Emerging Markets

Telecommunications Establishments in Europe

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Format: Hardback

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Strategy in Emerging Markets by Anders Pehrsson

Book Description

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets. This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides: * a literature review and applications of strategy concepts and key correlations * applications of a market establishment model and the strategic states model * a description of competition amongst telecom operators in the UK and Sweden * detailed case-studies of strategies of telecom operators in Europe * the identification of patterns and processes valid for emerging markets in general. Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration. Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.

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Book Details

ISBN: 9780415270526
ISBN-10: 0415270529
Format: Hardback
(234mm x 156mm x 21mm)
Pages: 280
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 19-Jul-2001
Country of Publication: United Kingdom

Other Editions...

Books By Author Anders Pehrsson

International Strategies in Telecommunications by Anders Pehrsson International Strategies in Telecommunications, Hardback (September 1996)

Dealing primarily with the telecommunications industry, this text applies the strategic states model to international business strategies of industrial companies. This model enables us to describe the current state and strategic development of any company or organizational unit.

» View all books by Anders Pehrsson


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Author Biography - Anders Pehrsson

Anders Pehrsson is a Professor in the School of Management and Economics, Vaxjo University. He is the author of International Strategies on Telecommunications: models and applications (Routledge, 1996)

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Strategy in Emerging Markets by Anders Pehrsson
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