Strategy is Destiny
How Strategy-Making Shapes a Company's Future
By (author) Robert A. Burgelman
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Strategy is Destiny by Robert A. Burgelman
Book DescriptionIn three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's successful example to gain their own competitive edge. Burgelman has studed every step in Intel's progress since its inception, uniting strategic and organisational theories to discover exactly how winning strategies work and evolve. In STRATEGY IS DESTINY, he isolates the five forces that govern strategic evolution, the four stages of strategic challenges, and then shows how to manage them all. With revealing information about one of the most unique companies ever, this is essential reading for any manager who desires to overcome new business challenges,while maintaining flexibility and connection with today's market demands.
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Book DetailsISBN: 9780684855547
(234mm x 155mm x 38mm)
Imprint: Free Press
Publisher: Simon & Schuster Ltd
Publish Date: 15-Jul-2002
Country of Publication: United Kingdom
Books By Author Robert A. Burgelman
Becoming Hewlett Packard, Hardback (January 2017)
This book documents how HP's successive CEOs have contributed to the company's process of corporate becoming. The strategic leadership frameworks used to illuminate these contributions will be helpful for theory development and offer practical tools for founders of new companies and CEOs and boards of directors of existing companies.
Strategic Management of Technology and Innovation, Hardback (July 2008)View all books by Robert A. Burgelman
Strategic Management of Technology and Innovation
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Author Biography - Robert A. Burgelman
Robert A. Burgelman is the Edmund W. Littlefield Professor of Management at Stanford University and Director of the Stanford Executive Program. He is on the editorial board of the Strategic Management Journal, Organisational Science and California Management Review and lives in Portola Valley, California.
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