Street Fighter Marketing Solutions
How One-on-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business
By (author) Jeff Slutsky
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Street Fighter Marketing Solutions by Jeff Slutsky
Book DescriptionThe average person is exposed to some 3,000 overt advertising messages a day - not counting more subtle efforts like branded t-shirts, product placements, and public relations-generated news stories. And while consumers are becoming increasingly adept at tuning out the clutter, the media that carries it - newspapers, television, radio, Internet, billboards - are charging more and more to deliver weaker and weaker results. A portfolio of proven tactics and strategies that businesses large and small can put to work immediately, StreetFighter Marketing Solutions offers up ideas as sophisticated as twenty-first century data-mining and as basic as remembering that if you motivate customers to call you, you'd better have someone who knows how to sell picking up the phone. Smart, practical and easy-to-understand, Street Fighter MarketingSolutions offers a blueprint for developing, rolling out, and maintaining marketing programmes that get provable results.
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Book DetailsISBN: 9780743299145
(228mm x 152mm x 22mm)
Imprint: Simon & Schuster Ltd
Publisher: Simon & Schuster Ltd
Publish Date: 7-Jan-2008
Country of Publication: United Kingdom
Books By Author Jeff Slutsky
No B.S. Grassroots Marketing, Paperback (February 2012)
Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.
Design for Six Sigma in Technology and Product Development, Paperback (October 2002)
Implements DFSS at the critical early stages of technology development and product design. This book links DFSS to best-practice tools and project management practices. It offers step-by-step techniques and flow diagrams for integrating DFSS tools and best practices into development and design. It is useful for practitioners.
Streetsmart Marketing, Hardback (August 1989)» View all books by Jeff Slutsky
A "how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading.
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Author Biography - Jeff Slutsky
Jeff Slutsky is the president and CEO of Street Fighter Marketing in Columbus, Ohio. He started the company in 1980 and, along with his brother Marc, has consulted for hundreds of businesses -- large and small. His experience has put him in high demand as a keynote speaker, corporate parody writer/producer, and seminar leader. A sampling of the companies that have worked with Jeff includes McDonald's, Subway, Molson, Chevron, the U.S. Postal Service, Goodyear, the U.S. Army, American Express, AT&T, State Farm Insurance, National City Bank, Sony, Honda, Bristol-Myers Squibb, Marvel Entertainment, and KNBC. Jeff is married and has six children, including triplets.
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