Strength Through Joy
Consumerism and Mass Tourism in the Third Reich
By (author) Shelley Baranowski
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Strength Through Joy by Shelley Baranowski
Book DescriptionBased on extensive archival research, this book was the first major one on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.
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Book DetailsISBN: 9780521705998
(228mm x 152mm x 16mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 28-May-2007
Country of Publication: United Kingdom
Books By Author Shelley Baranowski
Nazi Empire, Hardback (September 2010)
Examines the history of Germany from 1871 to 1945 as an expression of the 'tension of empire'.
Strength Through Joy, Hardback (March 2004)» View all books by Shelley Baranowski
This book was the first on the giant Nazi leisure and tourism agency, Strength through Joy (KdF).
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Author Biography - Shelley Baranowski
Shelley Baranowski is Professor of History at the University of Akron. Her previous books include The Confessing Church: Conservative Elites and the Nazi State (1986) and The Sanctity of Rural Life: Nobility, Protestantism and Nazism in Weimar Prussia (1995). She has also co-edited Being Elsewhere: Tourism, Consumer Culture and Identity in Modern Europe and North America (2001), with Ellen Furlough.
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