Successful Focus Groups
Advancing the State of the Art
Edited by David L. Morgan
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Successful Focus Groups by David L. Morgan
Book DescriptionThis is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
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Book DetailsISBN: 9780803948747
(216mm x 140mm x 16mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 1-Jan-1993
Country of Publication: United States
Books By Author David L. Morgan
Essentials of Dyadic Interviewing, Paperback (November 2015)
Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family studies. Experienced qualitative researcher David Morgan's brief guide to dyadic interviewing provides readers with a road map to expand this technique to many other settings.
Integrating Qualitative and Quantitative Methods, Paperback (August 2013)
This book is about research designs for projects that collect both qualitative and quantitative data, so that their combined strengths will accomplish more than would have been possible with any one method.
Single-Case Research Methods for the Behavioral and Health Sciences, Paperback (September 2008)
Indispensable guide to using single-case (or single-subject) research designs to find the evidence that matters
Focus Group Guidebook, Paperback (July 1997)» View all books by David L. Morgan
Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.
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Author Biography - David L. Morgan
David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).
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