Successful Focus Groups by David L. Morgan
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Successful Focus Groups
By David L. Morgan

Successful Focus Groups

Advancing the State of the Art

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Format: Paperback

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Successful Focus Groups by David L. Morgan

Book Description

This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

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Book Details

ISBN: 9780803948747
ISBN-10: 0803948743
Format: Paperback
(216mm x 140mm x 16mm)
Pages: 288
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 1-Jan-1993
Country of Publication: United States

Books By Author David L. Morgan

Integrating Qualitative and Quantitative Methods by David L. Morgan Integrating Qualitative and Quantitative Methods, Paperback (August 2013)

This book is about research designs for projects that collect both qualitative and quantitative data, so that their combined strengths will accomplish more than would have been possible with any one method.

Single-Case Research Methods for the Behavioral and Health Sciences by David L. Morgan Single-Case Research Methods for the Behavioral and Health Sciences, Paperback (September 2008)

Indispensable guide to using single-case (or single-subject) research designs to find the evidence that matters

Planning Focus Groups by David L. Morgan Planning Focus Groups, Paperback (July 1997)

Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.

Focus Group Guidebook by David L. Morgan Focus Group Guidebook, Paperback (July 1997)

Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.

» View all books by David L. Morgan

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Author Biography - David L. Morgan

David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).

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Recent books by David L. Morgan close
Integrating Qualitative and Quantitative Methods by David L. Morgan
Single-Case Research Methods for the Behavioral and Health Sciences by David L. Morgan
Planning Focus Groups by David L. Morgan
Focus Group Guidebook by David L. Morgan
»
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