Sun Tzu Strategies for Marketing
12 Essential Principles for Winning the War for Customers
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Sun Tzu Strategies for Marketing by Gerald A. Michaelson
Book DescriptionThis book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the bestselling author of "Sun Tzu: The Art of War for Managers" interprets the crafty general's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as 'the principles of the marketing war'. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read "Sun Tzu Strategies for Marketing" and become a master at the art of winning.
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Book DetailsISBN: 9780071427319
(226mm x 152mm x 15mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Oct-2003
Country of Publication: United States
Books By Author Gerald A. Michaelson
Sun Tzu: The Art of War for Managers, Paperback (May 2010)
Contains an introduction that relates the book's stories and examples to contemporary business practices. This title also includes business stories from outside commentators.
Sun Tzu Strategies for Selling, Paperback (October 2003)
Shows you how to: occupy the high ground - think positively; be willing to lose - take risks; win without fighting - develop a superior strategy; seize the initiative - beat your competitors to the punch; be flexible - change your tactics to fit changing circumstances; and, consolidate your achievements - sell solutions.
Sun Tzu for Success, Paperback (April 2003)» View all books by Gerald A. Michaelson
By exploring the basic components of 'The Art of War', this guide to personal development and success shows readers how to unleash their full potential, triumph over adversity, and achieve long-term goals in every aspect of life.
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Author Biography - Gerald A. Michaelson
Gerald A. Michaelson, former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.
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