Supply Chain Strategies
Customer Driven and Customer Focused
By (author) Dr. Tony Hines
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Supply Chain Strategies by Dr. Tony Hines
Book DescriptionSupply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters. Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.
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Book DetailsISBN: 9780750655514
(246mm x 189mm x 21mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 18-Aug-2004
Country of Publication: United Kingdom
Books By Author Dr. Tony Hines
Reaching Key Financial Reporting Decisions, Hardback (March 2011)
A fascinating behind-the-scenes examination of how agreement on key financial reporting issues is reached, this book provides insights into a vital process which is normally inaccessible to all but its participants.
Strategic Marketing Planning, Paperback (March 2009)
Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.
Fashion Marketing, Hardback (November 2006)» View all books by Dr. Tony Hines
Presenting a collection of international contributions from academics and practitioners from the UK, USA and China, this work incorporates the major changes in the fashion industry. Intended for use on Fashion marketing and Fashion management programmes, it is useful for undergraduate or postgraduate courses in Fashion, Textiles, and others.
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Author Biography - Dr. Tony Hines
Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number of organizations in the UK and internationally to research and develop supply chain strategies. During the past three years he has worked with the Sri Lankan Government, the Sri Lanka Export Association and the Chartered Institute of Marketing to develop executive marketing and supply chain programmes for the Apparel Industry in Sri Lanka linked to professional marketing qualifications. He is editor of the Textile Institute Journal of Economics, Management and Marketing a position he has held since 1994. He is a leading marketing educator having taught and examined in the UK and internationally. He has held Senior Examiner positions for the Chartered Institute of Marketing.
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