How Mainstream Business Does Well by Doing Good
By (author) Chris Laszlo
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Sustainable Value by Chris Laszlo
Book DescriptionIn "Sustainable Value", Chris Laszlo illustrates how the competitive strategies of some of the world's largest businesses are changing as their leaders begin to take on a number of the world's most important social, environmental, and economic issues.Part I of the book is a management fable about a young CEO and the challenges she faces in addressing her company's impact on society and the environment, while remaining profitable. Based on forward-thinking business leaders the author has worked with over the past twenty-five years, the character reveals how a small but influential group of leaders is re-inventing the role of business in society by offering new solutions to global problems that the public sector has been unable to tackle alone.Part II outlines the new competitive environment in which societal challenges are becoming huge business opportunities. It showcases global industry leaders who are successfully integrating sustainability into their core activities as they respond to issues such as climate change, ecosystem health, and global poverty - not only from a sense of moral correctness, but because it makes good business sense. It demonstrates that, in the "new" competitive environment, stakeholder value built on a company's economic, ecological, and social impact is becoming an effective way to achieve competitive advantage.Part III introduces the Sustainable Value tool-kit - a step-by-step approach to creating and managing value for stakeholders in a broad range of sectors in today's shifting competitive environment. The tool-kit is based on the author's many consulting engagements and executive working sessions in Fortune 1000 companies. These sessions, and this book, are designed to equip managers with the skills to identify how and where they can do well by doing good.
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Book DetailsISBN: 9780804759632
(242mm x 161mm x 19mm)
Imprint: Stanford University Press
Publisher: Stanford University Press
Publish Date: 15-Jan-2008
Country of Publication: United States
Books By Author Chris Laszlo
Sustainable Company, Hardback (September 2003)» View all books by Chris Laszlo
Shows how to create value for shareholders, while balancing responsibilities to society and the environment. With a step-by-step approach and a tool-kit for managers, this book aims to be a solutions manual for the twenty-first-century manager.
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Author Biography - Chris Laszlo
Chris Laszlo is the author of The Sustainable Company: How to Create Lasting Value through Social and Environmental Performance (2003, 2005). He is a Co-founder and Partner of Sustainable Value Partners, which has trained thousands of Fortune 500 executives in "Sustainability for business advantage." He is currently Visiting Professor at the Case Weatherhead School of Management in Cleveland, Ohio, and Visiting Professor at Cedep, the Executive Education program at INSEAD in Fontainebleau, France.
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