Organization and Change in TV Broadcasting
By (author) Richard E. Caves
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Switching Channels by Richard E. Caves
Book DescriptionMedia critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that "Switching Channels" explores.In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.
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Book DetailsISBN: 9780674018785
(210mm x 140mm x 30mm)
Imprint: Harvard University Press
Publisher: Harvard University Press
Publish Date: 16-Sep-2005
Country of Publication: United States
Books By Author Richard E. Caves
Multinational Enterprise and Economic Analysis, Paperback (July 2007)
Incorporates the additions to our knowledge of multinationals accumulated in research in the past decade.
Dynamics of Industrial Competition, Paperback (September 1998)» View all books by Richard E. Caves
This 1995 book provides the first comprehensive quantitative examination of the processes associated with competition.
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Author Biography - Richard E. Caves
Richard E. Caves is Nathaniel Ropes Research Professor of Political Economy, Harvard University. He is the author most recently of Creative Industries: Contracts between Art and Commerce (Harvard).
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