TV Commercials: How to Make Them
or, How Big is the Boat?
By (author) Ivan Cury
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TV Commercials: How to Make Them by Ivan Cury
Book DescriptionUnderstanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
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Book DetailsISBN: 9780240805924
(234mm x 190mm x 13mm)
Imprint: Focal Press
Publisher: Taylor & Francis Ltd
Publish Date: 4-Nov-2004
Country of Publication: United Kingdom
Books By Author Ivan Cury
Directing and Producing for Television, Paperback (November 2010)» View all books by Ivan Cury
Offers you with the tools you need to direct and produce effectively in a variety of settings. Based on the author's experience in the industry and teaching the subject, this title illustrates fundamental principles with engaging anecdotes that teach by example. It is suitable for students in television production courses.
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Author Biography - Ivan Cury
Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.
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