TV Commercials: How to Make Them by Ivan Cury
Look inside with Google Book Preview
TV Commercials: How to Make Them
By Ivan Cury

TV Commercials: How to Make Them

or, How Big is the Boat?

By (author) See other recent books by Ivan Cury
Format: Paperback

Normal Price: $75.99
Your Price: $68.39 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.60! (10% off normal price)
Plus...earn $3.42 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

TV Commercials: How to Make Them by Ivan Cury

Book Description

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Buy TV Commercials: How to Make Them book by Ivan Cury from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780240805924
ISBN-10: 0240805925
Format: Paperback
(234mm x 190mm x 13mm)
Pages: 246
Imprint: Focal Press
Publisher: Taylor & Francis Ltd
Publish Date: 4-Nov-2004
Country of Publication: United Kingdom

Other Editions...

Books By Author Ivan Cury

Directing and Producing for Television by Ivan Cury Directing and Producing for Television, Paperback (November 2010)

Offers you with the tools you need to direct and produce effectively in a variety of settings. Based on the author's experience in the industry and teaching the subject, this title illustrates fundamental principles with engaging anecdotes that teach by example. It is suitable for students in television production courses.

» View all books by Ivan Cury


» Have you read this book? We'd like to know what you think about it - write a review about TV Commercials: How to Make Them book by Ivan Cury and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Ivan Cury

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Ivan Cury close
Directing and Producing for Television by Ivan Cury
» close