How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand
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Tactical Transparency by Shel Holtz
Book DescriptionWhile exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.
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Book DetailsISBN: 9780470293706
(236mm x 163mm x 27mm)
Imprint: Jossey Bass Wiley
Publisher: John Wiley and Sons Ltd
Publish Date: 25-Nov-2008
Country of Publication: United Kingdom
Books By Author Shel Holtz
How to Do Everything with Podcasting, Paperback (June 2007)
Explains how to find, download, and listen to podcasts on a PC, MP3 player, cell phone, or other mobile device. This book walks you step by step through the process of creating, broadcasting, and promoting podcasts. It includes tips on refining content and building an audience.
Corporate Conversations, Paperback (September 2003)» View all books by Shel Holtz
Holtz presents a comprehensive guide to crafting and delivering vital internal messages. The text shows professionals at all levels how to improve their communication skills and maximize communication tools.
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Author Biography - Shel Holtz
Shel Holtz, an accredited business communicator, is a principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Aetna, John Deere, General Mills, USAA, Applied Materials, Symantec, Raytheon, World Bank, Petrobras, Disney, FedEx, Freescale Semiconductor, and more. He is the author of five communication-related books. John C. Havens is vice president of business development for BlogTalkRadio.com. His About.com Guide to Podcasting show has featured interviews with hundreds of new media's leading minds. Previously, he was a professional actor, appearing in such films and TV shows as The Thomas Crown Affair , Law & Order , and Spin City .
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