Taking a Bite Out of Crime by Garrett J. O'Keefe
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Taking a Bite Out of Crime
By Garrett J. O'Keefe

Taking a Bite Out of Crime

The Impact of the National Citizens' Crime Prevention Media Campaign

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Taking a Bite Out of Crime by Garrett J. O'Keefe

Book Description

This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.

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Book Details

ISBN: 9780803959897
ISBN-10: 0803959893
Format: Paperback
(229mm x 152mm x 13mm)
Pages: 168
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 10-Oct-1996
Country of Publication: United States

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Author Biography - Garrett J. O'Keefe

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

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