How Conservatives Turned Liberalism into a Tax-raising, Latte-drinking, Sushi-eating, Volvo-driving, "New York Times"-reading, Body-piercing, Hollywood-loving, Left-wing Freak Show
By (author) Geoff Nunberg
Talking Right by Geoff Nunberg
Book DescriptionThis is a captivating, witty story of the 'Great Re-labelling' of American language and thought from a master linguist, broadcaster and popular intellectual. Modern linguistics has become a leading edge of the political fight, and in America, the right is winning the (re) presentation battle time after time. The Republican Party has become harder, meaner and better at getting out the message. The Estate Tax became the menacing "Death Tax", cutting down pristine woodland became a campaign for "Healthy Forests" and a contentious education initiative hid under the comforting (and memorable) blanket of "No Child Left Behind". But Nunberg shows that even with their catchier phrases, the Right didn't actually persuade voters to trust them more on healthcare, education or the environment. They weren't trying to. They had a much more dramatic ambition: to change people's minds so that the issues that favoured the left became "issues" no more. "Climate Change" sounds like an expression of the vagaries of the weather forecast. Where's the politics in that? Nunberg charts the way in which the Right's use of language has encouraged Americans to forget what they believe in, and to assume that it doesn't matter any more. It has been a brilliantly successful campaign. And the Right had prepared a new language to fill the void, a language that favoured them almost exclusively and tortured the Left by tying them in knots. Nunberg has written a captivating and outraged story of what he calls "The Great Re-labelling" of American language and thought. Written with wit and insight, passion and indignation, this is a book for anyone who's concerned that what they say might not be what they think, whoever they, or we, are.
Buy Talking Right book by Geoff Nunberg from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781586485092
(210mm x 140mm x 20mm)
Publisher: The Perseus Books Group
Publish Date: 2-Aug-2007
Country of Publication: United States
Books By Author Geoff Nunberg
Book, Paperback (June 2009)» View all books by Geoff Nunberg
BOOK: The Sequel is a perfect gift for book lovers everywhere, or anyone to whom "The End" of a great story is simply the starting point for their imagination.
» Have you read this book? We'd like to know what you think about it - write a review about Talking Right book by Geoff Nunberg and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Geoff Nunberg
Geoffrey Nunberg is a senior researcher at the Center for the Study of Language and Information at Stanford University, a Consulting Full Professor of Linguistics at Stanford University, and chair of the Usage Panel of the American Heritage Dictionary. He has written on language, culture and information technology for many publications including the New York Times, Los Angeles Times and Washington Post. The author of The Way We Live Now and Going Nucular, he lives in Stanford, California.
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687